Joely

is our Practice Manager and COO (Chief Operating Officer). She joined our team in March of 2001. She first worked as a Certified Paraoptometric Assistant, then the Contact Lens Tech and now leads our great staff of professionals. She is a former military dependent and has lived many places, but has been in the area since 1984. She is a wife and mother of 3. In her free time she likes to read, but her passion is travel – she and her husband want to see the world!

What do you like best about your job?
 “I enjoy assisting our team in achieving our #1 goal: providing our patients with the best eyecare experience they will ever have and winning them over as patients for life!”

What do you like best about working at Clarke?
“I admire our owners' dedication to providing the best care for our patients and the way they make me, and the rest of our talented employees, feel an integral part of the process. The result is we all have a strong sense of team and a sincere drive to help our community. I feel a great sense of pride when I say, “I work at Clarke EyeCare Center!”

Favorite motto or quote:
“Don’t get so busy making a living that you forget to make a life!” – Dolly Parton

Emily

joined our team in August of 2016 and is our Director of Business Operations. Emily is the youngest of 6 children. She has 3 wonderful nephews, 1 amazing niece, and 2 energetic godsons. Emily is a native Texan and lover of Whataburger! In her spare time, Emily enjoys reading and live theater.

What do you like best about your job?
“I love getting to talk and interact with our patients!”

What do you like best about working at Clarke?
“The friendly atmosphere and the encouragement and team work of our staff!”

Favorite motto or quote:
"I just want to lie on the beach and eat hot dogs. That's all I've ever wanted" - Kevin Malone, The Office 

Kelly

joined the Clarke team in July of 2014 as our Compliance Officer. She attended Southwestern Oklahoma State University and graduated with a degree in Health Information Management. She has been working in that field for over 25 years. Kelly has been married for over 30 years and has two children.
 

What do you like best about your job?
“I take very seriously my duties to protect this practice and our patient’s sensitive health information. We have very high standards at Clarke and we’re always striving to improve.”
 

What do you like best about working at Clarke?
“I take great pride in the values and ethics I see displayed at Clarke EyeCare. Also, while my duties are quite serious, I love working in an environment where I can still have fun with my co-workers. I like feeling a part of the process and helping our business excel in any way I can.”
 

Favorite motto or quote:
“If we ever forget that we are One Nation Under God, then we will be a nation gone under.” – Ronald Reagan

Alexandra "Allie"

joined the Clarke team in July of 2022 as a part of our Patient Relations team. She is the oldest sibling of 4. She has one son and three dogs. She enjoys spending time with her family. She loves painting, music, photography, reading, and anything having to do with the ocean.

What do you like best about your job?
"I enjoy providing assistance to others and problem solving. I have acquired so much knowledge since working here!"

What do you like best about working at Clarke?
"I love the people I work with! We are like a family away from home, and we are all so supportive of each other!"

Favorite motto or quote:
"Wherever you stand, be the soul of that place." - Rumi

Gabrielle "Gabby"

is a Patient Relations team member. She joined us in November 2023 and has 2 cats. She enjoys spending time with family and friends. She also enjoys iced coffee and a good book!

What do you like best about your job?
I enjoy meeting our patients and providing them with a positive experience. 

What do you like best about working at Clarke?
Clarke has the best team of people. Everyone has been so welcoming and very kind. 

Favorite motto or quote:
"Your Monday morning thoughts set the tone for your whole week, so let them be great!"
 

Jessica

joined the Clarke team in March of 2025 as a part of our Patient Relations team. She is a mother of 5 who enjoys being a soccer mom, cooking, and spending time with her family.

What do you like best about your job? 
"One of the things I love most is getting to build genuine relationships—with both our patients and my amazing coworkers."

What do you like best about working at Clarke Eyecare Center? 
"It’s the people—both my coworkers and our patients—who make every day meaningful and enjoyable."

Favorite motto or quote? 
Believe in the power of your resilience. You have the power to overcome any storm!

Crystal

is an ABO Certified Optician and Optical Manager, who joined the Clarke Eyecare team in 2007.  She took a break in 2015 to grow her family and has been back with the practice since 2020. Crystal uses her passion for patient care to build our team to be their best! She adores her husband and daughters. Crystal also loves coaching her two soccer teams, enjoys baking, and spending time with her family.

What do you like best about your job?
"What I love most about being an optician is that I get to enjoy the fashion side of framestyling while understanding the science that goes into making ophthalmic lenses."

What do you like best about working at Clarke? 
"I love that at Clarke Eyecare each employee is truly valued. They allow us to act as business owners and always take care of our patients any way that we need to, to be able to create an amazing experience. It is just awesome to be part of an amazing team!"

Favorite motto or quote:
"The best things in life are free. The second best are very expensive." - Coco Chanel

Ashley

joined our team in April of 2018 and proudly serves as our Lead Optician.  She’s been happily married since 2012, together as a couple since 2005, and they have an adorable son, Zeke. She has four dogs and they also foster other disabled dogs. She loves photography and runs a side business making bath bombs!

What do you like best about your job?
“I love helping people be able to see, especially first time glasses wearers. When I’m able to help someone pick out the most perfect frame that they love, I feel like can actually make a difference and I love it!”

What do you like best about working at Clarke?
“Love the team! There is so much positive energy here. I love that the team at Clarke is so close and family oriented!”

Favorite motto or quote:
“Always be kind! Everyone is going through something.” 

Lindsey

joined the Clarke EyeCare team as an Optician in May of 2020. She moved back to Wichita falls in 2018, married her best friend, and became a loving mother to two sweet boys. In her free time, she likes to sew, embroider, and enjoys spending time with family, friends, and her three rescue cats, Sabbath, , Sylvester,  and Mush.


What do you like best about your job?
"I love that I never know what is going to come through the doors next! I get to build friendships with patients in the short amount of time that I get to help them. I enjoy making people feel confident in their new glasses, and finding the perfect pair for them!"
 

What do you like best about working at Clarke?
"From day one Clarke has always shown me love and open arms. Everyone treats each other like family, and builds each other up."
 

Favorite motto or quote:
“She does not know what the future holds, but she is grateful for slow and steady growth” -Morgan Harper Nichols

Neli

joined Clarke in January of 2024 as a part of our Optical team . She was born and raised in Wichita Falls and enjoys spending time with her family. During her spare time, she attends her nieces and nephews sporting events such as soccer and volleyball, and her favorite thing to do is eat crab with her best friend Presley.


What do you like best about your job?
"Patients come to us looking for a fresh new look or just to discover what suits them best—and I love being part of that journey! Helping people feel confident and excited about their appearance is what makes this work so rewarding."
 

What do you like best about working at Clarke?
I love how confident I can be around everyone at Clarke - literally the best team to work with!
 

Favorite motto or quote:
Never Give Up on your dreams, no matter how hard it gets!

Natosha

joined the Clarke team in November of 2024 as a part of our Optical team. As a mother to 3 kids and a grandmother of 2 that call her “Wuddy”, she Loves doing all things family! 
 

What do you like best about your job?
"I truly enjoy working with all of our patients, particularly children. I take pride in helping them find fun and stylish frames that reflect their personality and suit their lifestyle."
 

What do you like best about working at Clarke Eyecare Center?
I absolutely love my team. They are more like family and that makes for a great working environment and an amazing career opportunity!

 

Favorite motto or quote?
Progress over Perfection

Nita

is a Optician with 17 years experience and she joined the Clarke EyeCare team in January of 2022. Born and raised in Burkburnett, she graduated from Burkburnett High School and Midwestern State University. She married her high school sweetheart, raised 3 sons, and has two precious grandaughters! She loves spending time with family and friends. Nita enjoys cooking and baking for them.


What do you like best about your job?
"I love meeting new people and helping them find a frame that fits their personality and lifestyle. It makes me happy when people love that they can see and look great too."
 

What do you like best about working at Clarke?
"I enjoy working with an amazing team and caring doctors to deliver the best care to our patients."
 

Favorite motto or quote:
"Stand up like a mountain, have faith like a rock, love like an avalanche.” - Bob Goff

Warner

joined the team as our Quality Control Lab Technician in October of 2024. Warner is a full-time college student with a passion for music and video games, always exploring creativity both in and out of the classroom.

What do you like best about your job?
"I take pride in making sure our patients receive the right eyeglass prescription, tailored to their preferences."

What do you like best about working at Clarke?
"I like the friendly work environment and constant amusement from my coworkers."

Favorite motto or quote:
"Follow your inner moonlight; don't hide the madness." - Allen Ginsberg

Bethany

is a Certified Paraoptometric Assistant and our Director of Clinical Operations . She was born and raised in Iowa Park, Texas and joined our Clarke EyeCare team in 2015. She is kept on her toes by two beautiful daughters, as well as her partner and his two children. Her hobbies include spending time with friends/family, cooking, trivia, and watching live music. 

What do you like best about your job?
“I love the field of optometry and getting to be a part of helping others see the world as clearly as possible.”  

What do you like best about working at Clarke?
“The fun-loving and hard-working staff! And the opportunity to learn something new every single day, both within the realm of optometry as well from my team as people.”

Favorite motto or quote:
"Taking on a challenge is a lot like riding a horse, isn't it? If you're comfortable while you're doin' it, you're probably doin' it wrong." - Ted Lasso

Priscilla

is a local of Wichita Falls, and started with Clarke EyeCare in June 2021 as a Paraoptometric Tech & Lead Doctor's Scribe. She loves to spend time with her family, especially her little sisters. She enjoys a chill day, watching tv and lounging around in her free time.

What do you like best about your job?
"Working with and meeting so many new people. You learn something new everyday along with  new challenges that lead to new opportunities."

What do you like best about working at Clarke?
"The fact that everyone shares the same vision and is dedicated towards the same goal."

Favorite quote or motto?
"You must expect great things of yourself before you can do them." —Michael Jordan

Kierstyn

joined the Clarke team in January of 2023 as a part of our Patient Relations team, but she is now excelling as one of our Contact Lens Technicians and Quality Coordinator. She is a family oriented person who loves spending time with her husband and two daughters!

What do you like best about your job?
“Being a newer member of the team, I like being able to learn and problem solve the daily challenges we have to ensure patient satisfaction.”  

What do you like best about working at Clarke?
“My favorite part of working at Clarke is the sense of support and development we focus on within our team! I feel confident that everyone here is trying to help me succeed and be the best I can for our patients!”

Favorite motto or quote:
“You have two ears and one mouth for a reason. Always listen more than you speak.”

Olivia

started working with us as a Paraoptometric and Trainer in June of 2023. Born and raised in Wichita Falls, Olivia loves to travel, read, and hang out with her friends. She's also a little obsessed with her dachshund, Augie!

What do you like best about your job?
I genuinely enjoy making connections with our patients.

What do you like about working at Clarke?
What I love best about working at Clarke is my coworkers. I feel like I have made a second family working up there!

Favorite motto or quote:
"Don't let the haters stop you from doing your thang." - Kevin G. (character from Mean Girls)

Rebecca

is a Paraoptometric and Contact Lens Tech. She joined the Clarke EyeCare team in September of 2022. She is the mom of three sweet, wonderful children. Her hobbies include spending quality time with her family and children. She loves to cook and try new things in the kitchen. Photography is her passion, and she has been a business owner of Paisley Bird Photography for 7+ years. Photography is her heart and soul!

What do you like best about your job?
"I get to help others by providing the services they need, and that makes me feel wonderful!"

What do you like best about working at Clarke?
“The comradery with my co-workers. The atmosphere is by far top-notch!”

Favorite motto or quote:
1 Corinthians 16:14 
"Let love and kindness be the motivation behind all you do."

Victoria "Tori"

was born and raised in Wichita Falls. She joined our Paraoptometric team in July of 2023. She loves spending time with friends, family, and her dog. In her down time she unwinds by watching movies and running outside on a nice day. 

What you like best about your job? 
I love that we learn something new everyday. It's never a dull moment! 

What do you like best about working at Clarke?
I love the environment and working with my coworkers. We can laugh and have fun while working hard!

Favorite motto or quote:
"There's nothing better than a world where everybody's just trying to make each other laugh." - Mathew Perry
 

Avery

joined the Clarke team in June of 2024 as a Paraoptometric Tech & Doctor's Scribe. She is a from Holliday, TX. In September 2023 she got married to her amazing Husband and moved to Wichita Falls where they have two fur babies. Her Hobbies include: Reading lots of books, Baking cookies, and spending quality time with her family. 

What do you like best about your job?
That there is something always new to learn!

What do you like best about working at Clarke?
Everyone here is so kind! I enjoy getting to get to know all the employees and love that they genuinly have your best interest at heart!

Favorite motto or quote:
"Don’t let the hard days win.” ― Sarah J. Maas, A Court of Mist and Fury

Jamie

joined the Clarke team in January of 2025 as a part of our Parametric team. She is a mother of 2 beautiful boys who she absolutely lives for. She enjoys reading large amounts of books and reminding people of all the positivity and joy life has to offer. Customer care is her specialty as you will always be welcomed with a smile when she enters the room. 

 
What do you like best about your job?
"I’m always eager to keep learning and growing in this profession—and the best part is getting to connect with every patient along the way."

 
What do you like best about working at Clarke Eyecare Center?
"Clarke has truly been the best work environment I’ve had the pleasure of being part of. The doctors’ passion for what they do shines through in every patient interaction. Their dedication is inspiring—it motivates all of us to be the best version of ourselves so we can provide the highest level of care to every person who walks through our doors."


Favorite motto or quote:
"The only true wisdom is in knowing you know nothing"
" I will walk by Faith, even when I can not see" 

Amanda

is a Certified Paraoptometric Assistant and our Contact Lens Study Coordinator. She joined the Clarke EyeCare team in August 2011. She has an amazing son, Lawson, and spent 5 years in the Marine Corps so her work ethic is strong. She enjoys learning new things and looks forward to the challenges that await the next day!

What do you like best about your job?
“I like the idea that I get to meet new people everyday.”  

What do you like best about working at Clarke?
“I love how family oriented the doctors are and know how much they care and trust their staff. It is a great feeling to come to work knowing that I will learn something new from each person I work with.”

Favorite motto or quote:
“Be open to amazing changes which are occurring in the field that interests you.” — Leigh Steinberg